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The Definitive Guide to Performance Marketing
Performance marketing is an online ad strategy where marketers pay for trackable results; allowing for simpler ad planning, increased ROI and highly targeted messaging.Performance marketing is all...
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Higher Education Advertising Strategy: How to Increase Enrollment Numbers
Increase enrollment numbers with our guide to higher education advertising strategy. Reach ambitious students with a targeted and programmatic approach.Choosing which college or university to enroll in...
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The Essential Guide to Automotive Dynamic Inventory Advertising
Digital marketers today have seen the rise and fall of different advertising trends and technologies. So they know well that nothing is truly a silver bullet solution that will change the advertising...
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How to Create Highly-Effective Local Ads with Geofencing
Geofencing can help marketers reach highly targeted audiences based on their location. Read our guide to creating highly-effective local ads.Location-based marketing creates a unique opportunity for...
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How to Use DOOH for Omnipresent Advertising
Programmatic DOOH can help turn offline impressions into online conversions. Read how to use DOOH to create omnipresent advertising.The methods by which marketers can reach their target audience...
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How to Engage & Expand Your Audience with Video Advertising
Video ads are memorable, engaging, shareable and have incredible ROI. Learn how you can implement programmatic video ads for your next campaign.How will you incorporate video into your digital...
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